Dynamic pricing

Pricing should not feel like gambling.

Too low and the margin is gone. Too high and the customer is gone. GrowCentric finds the price where your profit actually peaks, product by product, and keeps it there while the market moves.

I set prices once a quarter, by gut feeling, on a Sunday evening.

The profit peak, calculated instead of guessed

For every product, GrowCentric learns how sensitive your customers are to price changes and calculates the point where profit peaks. Not revenue, profit. Sometimes that means going cheaper and earning more. Often it means you have been too cheap all along.

I am scared an algorithm will wreck my prices overnight.

Guardrails you set once, respected forever

You define the rules: never below cost, never more than a small step per day, keep the pretty ,90 endings, and hands off your key products without approval. The engine works inside that frame. Anything unusual waits for your yes, and every change can be rolled back with one click.

Discounts everywhere, and I honestly cannot say what anything sells for.

See what products really sell for

List price is fiction; sold price is truth. GrowCentric shows what each product actually earned per channel, per campaign and per customer group, so discounts and vouchers stop silently eating your margin.

What dynamic pricing covers

  • Profit optimal price points per product, updated continuously
  • Cost floors, daily change caps and price ending rules
  • Key product protection with manual approval
  • Sold price tracking by channel, campaign and customer group
  • Automatic response to competitor moves, inside your rules
  • A complete decision log: what changed, when and why