Terms of service

These terms are a contract between Keferboeck Ltd, 66 Paul Street, London, EC2A 4NA, United Kingdom, registered in England and Wales under company number 12840144, and you, the business using GrowCentric. GrowCentric is a tool for companies, not for consumers; by accepting these terms you confirm that you are acting in the course of a business and that you have the authority to bind it. Using the service means accepting these terms.

GrowCentric monitors competitor prices, recommends and automates prices and advertising budgets, generates product content and provides related analytics for eCommerce shops. Feature descriptions on this website describe what the software does, not outcomes we promise; markets have their own opinions, and no tool controls them.

You get access through accounts we create for you. Keep the credentials confidential, tell us immediately at [email protected] if you suspect someone else has them, and accept that everything done under your account counts as done by you. Give us accurate company and billing information and keep it current.

GrowCentric is currently in private beta. During the beta, use of the platform is free of charge; the only thing you pay for is crawling, as described below. In return, you accept that a beta is a beta: features may change, break or disappear, data may be reset, and there is no promised uptime, support level or notice period for changes. We may end the beta programme, or your part in it, at any time. When the beta ends we will offer you a paid plan under the then current pricing; nothing obliges you to take it, and nothing obliges us to keep the beta terms.

If you give us feedback, ideas or suggestions, we may use them to improve the product without owing you anything for it. That is, honestly, the main thing we ask of beta testers.

Your beta access is for your company and the named people we set up, and for nobody else. You must not pass access on to any third party, share credentials outside your company, or give any third party access to the platform in any form during the beta. This includes consultants, agencies and friendly competitors, unless we have agreed to it in writing first.

During the beta you must not take screenshots or screen recordings of the platform, publish or share its interface, data, performance or pricing, or describe non public features in public, without our prior written consent. We are happy to grant that consent for reasonable purposes; just ask. These obligations survive until we publicly launch the feature in question, or two years after your beta access ends, whichever comes first.

Crawling competitor pages costs us real money per page, so it is the one thing beta shops pay for, at a quarter of the standard rate: EUR 19 buys 2,000 crawls during the beta instead of the standard 500. Crawl top ups are pay as you go, are billed when you buy them and never expire. When the beta ends, remaining crawls keep their validity and new purchases move to standard pricing, with at least 30 days notice before any change.

You choose which shops and pages the platform monitors, so the responsibility for those choices is yours. You must not use GrowCentric to crawl pages that have blocked our crawler or crawling in general, whether technically, through robots.txt, through their terms, or through any other clear statement that they do not want to be crawled, and you must not ask us or the platform to circumvent any such measure. We may refuse, throttle or remove any crawl target at our discretion.

If you configure targets in breach of this section, you alone are responsible for the consequences. We are not responsible or liable for any data protection violation, rights infringement or other harm caused by a third party site being crawled at your instruction, and you will indemnify us against any claims, damages and reasonable costs arising from your crawl configuration.

Beyond crawling, the usual rules apply. You must not use the platform for anything illegal, probe or test its security without written permission, reverse engineer it, scrape it, resell it, use it to build a competing product, overload it, or upload anything malicious. You must have the right to any data you feed into it. We may suspend access immediately where we reasonably believe this section is being breached, and will tell you why unless the law prevents us.

Your shop data stays yours. You grant us the licence we need to process it in order to run the service, including using it in aggregated and anonymised form to improve our models, in a way that never exposes your shop's data to anyone else. How we handle personal data is described in the privacy policy.

The platform, its software, models, algorithms, design and everything else we built remain ours. These terms give you a right to use the service, not a licence to any of its parts.

GrowCentric connects to services we do not control, such as Google, Meta and LinkedIn advertising platforms and your shop system. Their terms apply to their services, their data is theirs, and we are not responsible for their availability, accuracy, decisions or fees, including advertising spend that their platforms charge you directly.

The service, especially during beta, is provided as is and as available, without warranties of any kind, express or implied, including fitness for a particular purpose and non-infringement. Crawled data can be wrong, incomplete or stale. Forecasts, price recommendations, budget allocations and AI generated content are decision support, not advice and not a guarantee of any result. You remain responsible for the prices you charge, the budgets you spend, the content you publish and their compliance with the laws that apply to your business.

To the fullest extent the law allows, we are not liable for indirect or consequential losses, lost profits, lost revenue, lost data or lost goodwill, nor for any loss arising from errors in the platform, from the accuracy or completeness of data it collects, from its data science, models, forecasts, recommendations or automated actions, from decisions you make based on any of these, or from the acts or omissions of third parties, including sites you crawl and platforms we connect to.

Where liability cannot be excluded, our total aggregate liability under these terms is capped at the amount you paid us in the twelve months before the event giving rise to the claim, or GBP 100 if you paid nothing. Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be excluded under English law.

You will indemnify us against third party claims, damages and reasonable costs arising from your breach of these terms, from your crawl configuration as described above, from data or content you provide, and from your use of the service in violation of law.

During the beta, either of us can end this agreement at any time by notice, in your case an email to [email protected]. We may suspend or end access immediately if these terms are breached, if we are legally required to, or if continuing would put the platform or other customers at risk. After termination you have 30 days to ask for an export of your data; after that we delete it as described in the privacy policy. Sections that by their nature should survive, including confidentiality, liability, indemnity and payment obligations, survive.

We may update these terms as the product evolves. For material changes we will give you at least 14 days notice by email or in the app. If you keep using the service after the notice period, the new terms apply; if you disagree, you can end the agreement before they take effect.

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, though we would always rather solve a problem by email than in a courtroom. If a provision turns out to be unenforceable, the rest stands. Not enforcing a right is not waiving it. You may not assign this agreement without our written consent; we may assign it to a successor of our business. Neither of us is liable for failures caused by events genuinely beyond our control. These terms, together with the privacy policy and cookie policy, are the entire agreement between us about the service.

Mail us at [email protected] and a human answers, usually within one business day. When these terms change, the date at the top changes with it.