Campaigns and budgets

Great ROAS. Then why is the bank account flat?

Because revenue is not profit. GrowCentric measures every campaign on what lands in your pocket after margin, and moves budget automatically from campaigns that only look good to campaigns that actually earn.

My agency reports 4x ROAS and I still cannot pay myself more.

Profit per ad euro, not revenue per ad euro

A campaign selling low margin products at 4x return can lose you money on every order. GrowCentric weighs every campaign by your real margins, so a modest looking campaign on a high margin product finally gets the credit and the budget it deserves.

Reallocating budget means a meeting, a spreadsheet and two weeks of delay.

Budget moves itself to where it earns

The engine checks margin, conversion, stock levels and competition for every campaign, then shifts budget in small, reversible steps. Big moves wait for your approval; routine ones just happen and show up in your briefing with the result attached.

It also respects reality: a winning campaign for a product with three weeks of stock left does not get more fuel.

I am sure some of my products would sell, if anyone ever saw them.

Your hidden bestsellers get their first campaign

Products people view and buy without any advertising are your cheapest growth. GrowCentric finds them, ranks the opportunity and proposes a starter campaign with budget taken from a loser. Two clicks and it runs, A/B tested from day one.

What campaigns and budgets cover

  • Profit based measurement for every campaign and channel
  • Automatic budget reallocation in small reversible steps
  • A/B tests with automatic rollout of proven winners
  • Hidden gem detection with ready to run starter campaigns
  • Clean tracking across channels, including QR codes for offline
  • Season aware planning built on your sales history