Why we build this
Big retail has this. You should too.
The large platforms reprice millions of products a day, shift ad budgets by algorithm and forecast demand with teams of analysts. An independent shop cannot hire that. We believe it should not have to.
GrowCentric packs that machinery into a product a busy owner can actually use: plain language, guardrails, one briefing a day and every automated action logged and reversible.
GrowCentric.ai is founder led: Georg Keferboeck has driven it from the first spreadsheet to today, shaped along the way by the specialists he worked with and the shops that test it. The platform is owned and developed by Keferboeck Ltd in London.
How we work
European by design.
Data protection is not a checkbox for us. The crawler only reads what is publicly visible, treats the sites it visits with care and stores derived indices instead of raw competitor data. Sherpa runs on our own EU hosted model, your shop data never trains anything for anyone else, and your customers’ data stays exactly that: theirs.
We build to the rules, not around them: GDPR for personal data, the EU rules for AI, and the legal boundaries around crawling and automated pricing. Respecting your data, your customers and the law is part of the product, not a page in the footer.
The story so far
From shop floors to your morning briefing.
The groundwork
Years in the trenches of eCommerce
Long before GrowCentric had a name, founder Georg Keferboeck spent years in eCommerce: from websites to web applications to SaaS, always with a strong pull towards data, building and running shops along the way. Nobody learns this trade alone. The craft of the talented data engineers, data scientists and performance marketers he worked with runs through the platform, and today its pilot shops and community keep adding to it.
The idea
Package the machinery, keep the owner in charge
Capable shop owners kept losing, not to better products, but to better machinery. The biggest players run their shops as software: prices update thousands of times a day, algorithms steer ad spend and stock, and forecasts drive every decision. The mid sized ones buy the same edge with headcount: pricing analysts, data teams, agencies. The mission was set: build that machinery into a tool one busy owner can run, without either budget.
2025 · The pilot year
Tested on real shops, not on demos
For a full year GrowCentric ran with more than ten eCommerce stores from various industries and sizes, from small specialist shops to large department stores with thousands of products. Their daily reality shaped the briefings, the guardrails and the pricing engine, and the numbers came along.
+0.00%
average revenue above the modelled baseline
≈ 0
products under daily management
≈ 0.0M
competitor prices captured by the crawler
≈ 0
price and budget moves applied inside guardrails
2026 · Private beta
Opening the doors, shop by shop
GrowCentric.ai is now in private beta. Every shop is onboarded personally, uses the platform free of charge and has a direct line to the people building it.
Community
From here on, we build it together.
GrowCentric is a community driven product. In our Slack, eCommerce owners from all kinds of industries and product types bring their real problems, compare notes and shape what we build next. Membership is admission based: request access, and once you are in, your use cases become part of the roadmap.